Well, against all odds...she has done it again. Taylor Swift has somehow managed to get people to reach into their wallets and purchase her album. I will admit that she is a fantastic writer and I certainly appreciate her work and respect her accomplishments, but to say she is a talented singer or guitarist...well that just ins't true (yes I have seen her live multiple times, and she isn't any good in my opinion).
Taylor Swift is a well oiled, completely fuled, brand machine. She isn't just about the lyrics, or the guitar playing, or the singing, etc. ALL of it comes together to give her the total appeal for her fanbase. She does indeed utilize all of those aspects to her credit, but it's how she/her label goes about marketing the albums and the songs.
From the article/link above:"When Taylor Swift's album "Red" was released last week, the pop singer's most ardent fans wasted no time downloading the digital edition on iTunes, vaulting it to No. 1 on the online retailer's Top Albums chart in a quick 36 minutes. Those who wanted to hold a CD with her latest 16 songs were also able to snap it up as early as 12:01 a.m. Oct. 22 at thousands of 24-hour Walgreens and Wal-Mart stores.
By daybreak though, the options had multiplied: A deluxe 22-track edition was available at Target, and if the music alone wasn't enough, Swift aficionados could also pick up a custom pair of Keds "Red" sneakers ($49.99) or get the album along with a large pizza as part of a Papa John's deal that featured Swift's image on the pizza box (all for $22!).
The multi-pronged delivery of Swift's album is part of a sophisticated marketing campaign that has contributed to the extraordinary first-week sales for "Red" of 1.21 million copies according to Nielsen SoundScan, the biggest first-week figure in more than a decade."
So, you could buy a pizza and somehow get your hands on a copy of her CD...! This is insane people. It's insane because who ever thought it would work...was right.
If you bought the new album, share which version you purchased and why you bought it.
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